September 27, 2021
Over the last two years, many organisations have found themselves under enormous pressure to adapt to a rapidly changing world. During these times of uncertainty and recovery, the role of a robust company culture shouldn’t be forgotten. By looking inward to find ways of overcoming challenges and promoting a unified company culture, organisations can move forward through uncertainty and emerge in a far stronger position than they were before.
Your company culture is defined by how your identity and core values unify your employees towards a single goal, and how your brand is represented in the public mind.
When an organisation has a strong and positive culture, employees understand their unique purpose and are motivated to give their best.
By inspiring employees and aligning organisational goals with core values, a strong culture creates a powerful environment for problem-solving, innovation, and agility. Essentially, a strong company culture creates an environment where everyone can get on board to achieve goals together.
There is no one-size-fits-all company culture to adhere to. Instead, it’s about ensuring that the culture actively works to support the growth and position of your organisation. In general terms, a strong company culture has the following elements:
If you are unsure about the strength of your organisational culture, we have a useful article on how to measure organisational culture, complete with actionable, practical methods of achieving this.
A strong organisational culture has many benefits, with the most notable being:
When a company culture is working, it brings existing employees together under a single banner and attracts new hires who want to be a part of this vision. 77% of people consider a company’s culture before applying for a job, and half of all surveyed workers in the US, UK, France and Germany feel that a good culture is more important than the salary itself.
The stronger your company culture, the better your access to great employees who share these values which in turn makes your culture even more impactful. This creates a cycle that can develop into an effective and rewarding team development and talent funnel.
A good example of the power of a strong, positive workplace culture for attracting and retaining talent is AstraZeneca. According to Glassdoor, the company has been voted the best place to work in the UK by employees - and their culture is directly cited as a key reason for this. In their drive to innovate and lead the industry, they actively promote diversity and inclusion, and the hiring process includes value-based questions to ensure that their culture and values are supported by the people they hire.
If your company culture is not working, the effects can be significantly reversed. Employees who feel unsupported or undervalued in their role, who feel their values are being compromised or their work does not have a meaningful purpose are more likely to become disengaged or leave. And these effects should not be underestimated – around 1 in 5 UK employees have left their place of work as a direct result of negative company culture.
This has a significant impact on geographic, gender, and generational diversity, affecting the ability of an organisation to hold onto talent in specific, key demographics. Reports show that in London alone, 36% of employees left their job due to a culture issue, 23% of women and 23.5% of 18–34-year-olds in the UK chose to leave a company for reasons relating to toxic workplace culture. All in, toxic workplace culture or poor workplace culture is costing the economy an astonishing £15.7 billion each year.
Totem is a company culture app that allows employees to collect, whilst also helping managers utilise actionable data on employee performance and organisational culture without the need to develop their own surveys. Get honest and actionable Culture Insights using the latest in machine learning and language analysis. Get started for free today!